The day when you're driving a car you can talk to,
like Knight Rider, may be a long way off, but some new gizmos on the
horizon for autos would make David Hasselhoff proud.
If you're in the market for a car in the next five years, your
new model will have options that go way beyond simple hi-fi stereo
systems; the new gadgets will turn your car into a sophisticated,
hands-free mobile office.
Time Spent in Transit
The new features fall under the umbrella term "telematics," which
comprise the latest in-vehicle computing technologies, like
CD-ROM-based driving instructions, voice-activated controls and
Internet access — all of which are changing the way people commute.
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'The equipment that will go into cars will be
relatively low-cost, and with the Internet and
high-speed connection rates, we will be able to provide
a wide range of services,' — Irwin M. Jacobs,
Qualcomm |
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Americans
spend on average about 42 minutes commuting each day and are highly
interested in technology that can help them de-stress travel time
and manage work and home life from the road, according to a
spokesperson for InfoMove, a developer of telematic services.
Some applications for telematics include real-time traffic
information, audible directions, emergency services, and even
e-mail, scheduling and contact management. It's like a PDA on
wheels.
The telematics industry is expected to grow to $42 billion by
2010, up from $1 billion in 1998, according to research firm IDC,
and most cars will have some form of telematics by 2005.
The Players
Delphi Automotive Electronics, which has been selling telematics
equipment to companies like General Motors since 1996, uses a cell
phone and Global Positioning System module to link vehicles to a
service center. It also offers smart radios with voice-activated
e-mail, phone and address book abilities.
Cadillac announced it will include Delphi's Infotainment PC,
which offers these features, in its 2001 DeVille and Seville models.
Similarly, Qualcomm Inc. entered into a joint venture with Ford
Motor Co. to help Ford make Net-ready cars. Under the terms of the
agreement, the companies will make an investment in Wingcast Inc., a
San Diego-based telematics firm.
The venture's first telematic technology boasts transmission
speeds of about 144 Kbits/s, which is roughly two-and-a-half times
as fast as a 56k computer modem. Eventually, they plan to reach
about 2.4 Mbits/s, which is a speed that rivals most home broadband
connections, like cable modems and DSL.
Nissan Motor Co. Ltd. has also agreed to implement the technology
in its luxury vehicles at an unspecified date.
"The wireless and telematics industries are at a pivotal point as
we approach a new era of the wireless Internet," says Irwin M.
Jacobs, chairman and chief executive of Qualcomm. "The equipment
that will go into cars will be relatively low-cost, and with the
Internet and high-speed connection rates, we will be able to provide
a wide range of services."
For now, though, the cost of telematic systems is high. A
CD-ROM-based navigation system could cost anywhere from $1,500 to
$3,000, while an Internet-based system might carry a $600 price tag.
But prices are expected to drop in the future.
Most analysts believe that many companies will package free
telematics devices when a customer signs up for a service
subscription, similar to the way cell phone providers offer free
handsets when you sign up.
Not everyone is pleased with all these new toys to play with
while in transit, thinking they will lead to more distractions (and
accidents) on the road. In response, telematics vendors are focusing
on voice-activated, hands-free controls.
"You need to use common sense," says Robert Sinclair, Jr.,
manager of public information for the Automobile Club of New York. A
good general rule: If you must read something or press a lot of
buttons, pull over.